It is one of the biggest and most prestigious football competitions in Africa, But! the current branding is not good for them so I decided to try and make something better, and here is what I did in the last three weeks I hope you would enjoy it as much as I enjoyed creating this brand concept.

I tried to keep it as simple as possible and not make something too complicated so the audience can remember what it looks like so I came up with an idea of merging the center line and circle of the football field and the letter e as a reference for Egyptian.

The main colors that I used are simply clean and have a good amount of contrast the Light and Dark Green and the Black&White.

I used Proxima Nova because of its simplicity and elegance but somehow it is a sports typeface, it can be used with different weights and I chose the Condensed Bold because it can be used in small sizes with no visual issues.

The Logo is simple enough that it can be used with any color but it gets its full meaning when it is used with the original colors because they have a soul, the green is grass and the withe is the line on the football fields

it is also simple enough that it can cross two worlds it can be used with chill worm-friendly colors and bold dark and high vibrancy colors as well without losing its character and soul.

Thank You
thank you very much for watching my concept and if you have any feedback you can comment or send it to me on my email or my Instagram.